1. Introduction

1. My Background / Why I Created This Training
2. Why Some People Succeed
3. Introduction to the 10K’s of Personal Branding

2. Know Thyself

1. Getting To Know Yourself
2. Your “About Me” Card
3. Developing a Brand to Get You Where You Want to Go

3. Know What You Want To Be Known For

1. What Do You Want To Be Known For?
2. The Art of Introduction
3. The Art of Introduction (continued)
4. (K)reating Your Introduction

4. Know How To Be Consistent

1. The Importance of Consistency
2. Your Passion and Your Brand
3. Four Cornerstones of Distinction, a preview

5. Know How to Accept Failure as Part of Building Your Personal Brand

1. Learning From Failure and Taking Risks

6. Know How to Communicate Your Personal Brand Attributes

1. Communicating Your Personal Brand
2. The Elevator Speech
3. Brand Ambassadors

7. Know How to Create Your Own Opportunities

1. Uncover the Problems You Can Be Known For Solving
2. Your Current Reality and Your Desired Future State
3. The Thirty-Sixty-Ninety Day Plan
4. Viewing Gaps as Opportunities
5. Leaving Your Comfort Zone

8. Know and Master the Art of Connection

1. Networking
2. Connecting With Others
3. Physical Connection
4. Signal Connection
5. Emotional Connection
6. Verbal Connection
7. Experience Connection
8. How to Become a Connector

9. Know That Silence is Not an Option

1. Making Yourself Memorable
2. Meeting Strategies
3. Making Yourself Accessible

10. Know Your Expectations (Not Your Limitations)

1. Managing Expectations
2. Early Labels and Your Personal Brand
3. Expectation Lifecycle
4. Five Tips for Expectation Management
5. Overcoming Limitations
6. Get on Your KASE

11. Know Why You Are Doing What You Are Doing Today and How it Will Shape Where You Are Headed Tomorrow

1. Why Do You do What You Do? Human Needs
2. Personal Brand Training

12. Special K

1. Asking is Confidence
2. The Science of Asking

13. Building Your Brand

1. Products and Personal Branding – the PBB
2. Product versus Your Brand Contribution
3. Packaging versus Personal Appearance
4. Interior Design versus Mindset
5. Taste versus Experience
6. Category versus Associate
7. Performance versus Impact
8. Review versus Reputation
9. Advertising versus Networking
10. Durability versus Consistency
11. Wrapping Up